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The key areas are climate, packaging and agriculture along with water stewardship and product quality. Sustainability: Coca-Cola Coca-Cola plant based bottleĪs a brand, Coca-Cola is putting a huge focus on sustainability. They also have committed over $1 billion to renewable energy projects and enable other businesses to reduce their environmental impact through services such as Gmail. Google also earned the Reputation Institute’s highest CSR 2018 score much in part due to their data centers using 50% less energy than others in the world.

He stands up against social issues including President Donald Trump’s anti-Muslim comments.

Google is trusted not only for its environmentally friendly initiatives but also due to its outspoken CEO, Sundar Pichai.

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The company continues to seek out renewable energy options with the goal of having 100% of its energy needs from renewable sources by 2025.įeatured Must-Read: Free Digital Marketing Skills Industry Outlook 2022 and Beyond 2. Their purchase of a privately-owned energy supplier in the Texas Panhandle allowed the company to reduce pollution while providing a renewable, economical alternative to electricity. Their initiatives range from leveraging the power of the wind to providing safe water to communities around the world. They have focused on reducing their impact on the planet for three decades. Renewable Innovation: Johnson & Johnson Map of Johnson & Johnson renewables footprintĪn excellent example of CSR on the frontline is big pharma pioneer Johnson & Johnson. “This is another way we’ve found to do our part.” Brands Doing it Right 1. “If we have any hope of a thriving planet – much less a thriving business – 50 years from now, it is going to take all of us doing what we can with the resources we have,” said Chouinard. In September 2022, Patagonia’s founder, Yvon Chouinard set a new standard in environmental corporate leadership by giving away the company and its future profits to fight climate change. Even policies to protect data privacy in an ever changing environment can become part of the CSR trends as more and more data breaches threaten personal information.

Many brands are becoming more vocal and showing their support for important social issues on social media to great effect.Ĭompanies will also find their own voices to speak out against social injustice and policy changes that will negatively impact the environment. Diversity in the workplace will also continue to expand to embrace people of all races, genders, cultures, disabilities, and sexual orientations.ĭiversity in the workplace will also continue to expand to embrace people of all races, genders, cultures, disabilities, and sexual orientations. You can expect to see companies continue to take a public stand against on-the-job harassment and discrimination thanks to the #metoo movement. Changing Corporate Social Responsibility TrendsĪctivism by millennials and, indeed, all generations will also influence changing trends in CSR. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumer’s perception, the more chance there is that they will begin initiatives of their own. Millennials also like to take part in initiatives such as volunteer work or making donations.

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Showcasing efforts is key so it’s important to learn how to market to millennials because these efforts will sway the choices they make as consumers. They believe companies should invest in improving society and look for solutions that assist in those improvements.Ĭompanies should share how they are trying to make a positive impact on the world, so the public can see their pro-social initiatives. To millennials and Generation Z, socially responsible companies are even more important. Millennials Want to See More Corporate Social Responsibility

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Download Examples of Corporate Social Responsibility in ActionĬorporate social responsibility comes in many forms.